This type of logo can be more difficult to pull off if you have a brand-new brand without any name recognition. These are graphic-based logos, using graphics that allude to the company name, purpose, or personality.These are good choices to illustrate brands that celebrate creativity and out-of-the-box thinking. These are graphic-based logos that aren’t tied to a specific real-life image in other words, they’re abstract.This is a good choice if you have a new company that wants to make its name widely recognized. Google and Visa are examples of this type of logo. But it’s important that the typography is legible, or the effect will be lost. Like lettermarks, they’re heavily based on their typography, so may use unusual or unique fonts to stand out. These are the names of the company used as logos.You’ll see a lot of these in bigger corporations, like HBO and IBM. It breaks longer brand names down into simplicity, so it’s great for brands with names that are complicated, wordy, or difficult to spell or pronounce.
These are typography-based logos that typically use the initial letters of a company, often from one to four letters. A third vital step in selecting a logo design is to make sure you’re well-educated on unique styles, what they inherently mean, and how they are commonly used.